MAKING CULTURE COUNT

Evaluated 24 years of award data, auditing and correcting historic grant and bequest records to strengthen reliability for strategic funding decisions. Produced a 70-page internal review of diverse collections in UK museums, with evidence-based insights that informed Art Fund’s ED&I strategy, programme design, and sector practices on inclusion and representation.

Acted as a Business Development Analyst to standardise event data capture and created an insights framework for the Greater London Authority, strengthening strategies on accessibility, sustainability and DEI. Led the LDF25 impact and economic evaluation in collaboration with BOP Consulting.

During 10+ years spearheaded digital transformation projects across client portals, online viewing rooms, vetting and CRM. Commissioned economic impact evaluations whilst transforming data collection e.g. surveys. Led the internal

Sustainability Working Group across digital/data aspects.

Led the positioning of a new online jewellery auction house and fair through in-depth market research, stakeholder interviews and audience segmentation. Developed strategic insights to shape business development, refine exhibitor targeting and inform client engagement. Supported the commercial strategy by crafting business proposals, optimising pitch decks and engaging directly with clients.